I get asked all the time what the hell is twitter anyway, and how can it help me. You can only use 140 characters? What good is that, I can’t say anything important in 140 characters. But you can…. Here are ten ways you can use Twitter to help your business.
1. Drive Traffic
Twitter has a viral marketing effect to it wherein your tweets could spread quickly across the Twitter community if they are interesting. For example, if you’re hosting a blog contest or launching a new feature on your blog, send a tweet to let your followers know. Chances are they’ll spread the word as well. As word gets out, more and more people will visit your blog to check out what all the hype is about. Google also has given a good amount of Klout to Twitter, and will rank your backlinks from Twitter well.
2. Network with Like-Minded People
Twitter is set up inherently to act as a networking tool. People “follow” users whose tweets they enjoy or interest them. As such, you’ll be able to connect with like-minded people by using Twitter which could lead to more traffic to your blog and much more.
3. Make Business Contacts
Just as Twitter is a great networking tool for finding like-minded people, it’s also very effective with connecting users with business contacts. Whether you’re looking to hire someone to help you with your blog or business (or both), looking for a new job, or just looking to bounce ideas off your business peers, Twitter can help.
4. Establish Yourself as an Expert
Twitter can help support your efforts to establish yourself as an expert in your field or blogging niche to the online community. By communicating through tweets about subject-matter you’re knowledgeable in, answering questions via tweets, and searching out new contacts, your efforts to be viewed as an expert (which gives your blog greater credibility and appeal) will grow.
5. Get Ideas for Blog Posts
If you’re having a dry spell in terms of coming up with post ideas, Twitter can help get your creative juices flowing. Read and send some tweets and see what people are talking about. Something you read is apt to spark a post idea or two to get you through a temporary state of blogger’s block.
6. Ask Questions
Just as you might use Twitter to establish yourself as an expert in your field, other people use it for the same reason. Don’t be afraid to ask questions. You just might learn something new and find new bloggers and users to connect with!
7. Provide Live Coverage
If you’re attending a conference or meeting that you’d like to share, you can send multiple tweets real-time to share the information you learn then expound on your tweets with blog posts.
8. Ask for Diggs, Stumbles and Other Promotional Help
Twitter is a great place to ask your followers to Digg or Stumble your blog posts. You could also ask other users to blog about your post with a link back to it or spread the word to their own Twitter followers to drive more traffic to your blog.
9. Accuracy and Fact Checker
Imagine you’re writing a blog post about a recent event but don’t know how to spell the names of the people involved in the event. Send a tweet to get the information you need, and while you’re at it, give your followers a heads up about your upcoming blog post.