It seems in this day and age, that EVERYONE is a Social Media Marketing Expert. If your looking to hire someone to help you in this capacity you need to read this posting.
A Social Media Marketing Expert is not just tweeting and posting for you, they are creating your image.
So, what does a Social Media Marketer actually do?
At its most basic, a Social Media Marketer’s job is to drive visibility and engagement of a brand via social media channels. At the tactical level, this means managing several streams of content on a variety of different platforms. They have to be careful to position their company in the best possible light while being responsive to all kinds of comments, questions, and yes, at times, rage—all on (very) public forums. All while projecting an approachable, knowledgeable, and genuine brand personality. Oh, and they often have to limit the space in which they have to do this down to the character.
Social Media Marketers also have to source and create consistent, reliable streams of content that are relevant to both the business and their audience for all of these channels. And each channel has its own rules, limitations, etiquette, and best practices.
Reporting and analytics
A Social Media Marketer should have an excellent handle on engagement and visibility metrics. They need to be able to gauge the effectiveness of both individual pieces of content as well as the program as a whole. If your community manager has some marketing operations background, they may be adept at integrating these social-specific metrics with marketing campaigns and programs focused on customer acquisition and conversion.
Business savvy and excellent judgment
Social Media Marketer also have to be quick-witted enough to capitalize on opportunities as they arise. The window of social media opportunity lasts about as long as a Kardashian marriage. News stories and memes become passé at an extraordinarily fast rate. It’s an extraordinary balancing act: chime in too early, and your audience may not have a clue what you’re referencing; chime in too late and your brand may seem rather uncool.
In addition, having excellent relationships with internal business partners is key. Why? Social Media Marketer will field a wide range of questions from best practices, to support, to sales, to PR. They have to know either what the right answer is or know where to find it quickly.
Who to hire
When hiring a Social Media Marketer ask them for references, have them show you some of the clients they are working with, and that they have worked on. Make sure they don’t just have a bunch of postings one month, and then nothing for a few months, and then a bunch of postings again. Slow and steady wins the race, and consistent postings once or twice a week is what you should see.
If you are looking for a Social Media Marketer, you are probably looking to find more clients. In a lot of cases a Internet Marketer will do both Social Media Marketing and SEO for one flat rate. Consider working with someone who offers some sort of guarantee on their services. In six months time you should be in the #1 spot on Google, or they are not doing a good enough job for you.
Nobody will find you in the 5th or 6th spot on Google… Just saying..