New look to the Google Search Display

Google has been slowly rolling out its new look to it search results to more and more people, and it appears now Google has confirmed it appears to be permanent. Basically the search filtering option has been moved from the left hand side to the middle, adding more white space.



google search results before


google search results after
Lead Google search designer Jon Wiley said in a blog post, “You’ll notice a new simpler, cleaner design on the search results page — we’ve been working on ways to create a consistent search experience across the wide variety of devices and screen sizes people use today. We started with tablets last year, got it to mobile phones a few weeks ago, and are now rolling out to the desktop.”

“With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph,” he added.

How the SERP Change Impacts Organic Search

The Knowledge Graph listings now are much more prominent, and this hurts organic search clicks on general knowledge searches because these queries are often answered directly by the SERP. The user does not even have to click the organic listing to get the information about their search. For Local Business SEO this has little or no impact, except perhaps in your marketing strategy. If you are counting on hits from knowledge base type of searches, you should re-focus your site on your key words, and keep creating content that answer those questions.

Impact of Organic Search Engine Optimization

How the SERP Change Impacts Paid Search

The paid search ads also have been given more space and impact. By moving the utility bar to the top, they can display the  new large ad formats, like Google Shopping ads, which barely fit before. The ads now appear more prominently, closer to the left side of the page.

Change Impacts Googel Adwords PPC


The Impact of the New Google SERP Changes

It’s hard to ignore the Holiday season fast approaching, and with the US having a particularly disappointing 2012 Q3 earning report. We believe these changes were made to entice online retailers into spending more money on Adwords, especially the product listing ads. Google has stated the goal of the re-arrangement of the layout was to improve usability. While they always need to keep usability in mind, lining their pockets with dollar bills is always a motivational factor for every company.

What do you think of the new layout, any thoughts on Google changes on how the affect SEO and organic search?

Written by

Tom Strubinger was raised in the Mid-West and has lived in South Florida since 1995. He got his first exposure to computer maintenance and programming in 1988, and has been the friend and neighbor everyone relied for computer help, ever since. In 2001 after 911 tragedy, he went back to school and started doing IT Support professionally. In 2004 SoFla Networking was incorporated as a LLC and has been thriving ever since. SoFla Networking now offers Complete IT Solutions including Web Design, SEO, and Social Media Marketing.

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