“With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph,” he added.
How the SERP Change Impacts Organic Search
The Knowledge Graph listings now are much more prominent, and this hurts organic search clicks on general knowledge searches because these queries are often answered directly by the SERP. The user does not even have to click the organic listing to get the information about their search. For Local Business SEO this has little or no impact, except perhaps in your marketing strategy. If you are counting on hits from knowledge base type of searches, you should re-focus your site on your key words, and keep creating content that answer those questions.
How the SERP Change Impacts Paid Search
The paid search ads also have been given more space and impact. By moving the utility bar to the top, they can display the new large ad formats, like Google Shopping ads, which barely fit before. The ads now appear more prominently, closer to the left side of the page.
The Impact of the New Google SERP Changes
It’s hard to ignore the Holiday season fast approaching, and with the US having a particularly disappointing 2012 Q3 earning report. We believe these changes were made to entice online retailers into spending more money on Adwords, especially the product listing ads. Google has stated the goal of the re-arrangement of the layout was to improve usability. While they always need to keep usability in mind, lining their pockets with dollar bills is always a motivational factor for every company.
What do you think of the new layout, any thoughts on Google changes on how the affect SEO and organic search?